Think Different

"This is a very complicated world. This is a very noisy world and we're not going to get a chance…to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us."
這是一個非常複雜的世界，同時也是非常吵雜的世界，而我們沒有機會去讓人們對我們產生多少記憶，沒有公司可以。因此我們必須非常清楚的了解，要讓大眾對我們留下怎樣的記憶。
"The way to do that is not to talk about the speed and bits, is not to talk about mega hertz, is not to talk about way we are batter then windows."
要達成這目的，不是靠談論速度與位元，不是談論MHz數，不是談論為何我們比Windows好。
"Apple's core value is that we believe the people with passion can change the world thrugh  us. That's we believe. And we have the opportunity to work with people like that."
Apple的核心價值，在於我們相信擁有熱情的人可以透過我們來改變這個世界，這是我們相信的。而且我們有這個機會與這些人一同工作。