改革之路

心理學家發現大腦由 2 個系統控制──理性和感性──而且搶著左右你的決定。如果想要有所改變，你得兩邊討好，並且鋪設好改革之路。

持續求新求變為何如此困難──即便改變對你是有益的？改變是困難的，因為在人類大腦中，總是有一種根本的緊張態勢存在你的理性（它喜歡長期的回報）和感性（它喜歡立即的滿足）之間。要有所改變，你得找到方法同時訴求大腦這兩個層面。通常，最佳方式是清除路障，讓大腦兩邊合諧運作，而不是各行其是。

Why is it hard to make lasting change – even when the change is good for you? Change is hard because in the human brain, there is always an underlying tension between your rational mind (which likes long-term payoffs) and your emotional mind (which prefers instant gratification). To change things, you’ve got to find a way to appeal to both sides of your brain simultaneously. Usually, the best way to do that is to clear the way for these two different sides of your brain to work in unison rather than at cross purposes.

任何個人、公司或任何團隊形式，想要永遠改變行為模式，就必須做到以下 3 步驟：

To permanently change behavior in any personal or corporate situation or in any team setting, three steps are required:


【關鍵思惟】

「如果你想要人們改變，你可以提供他們明確的方向，或是大幅提高他們的衝勁和決心。或者，你可以單純將過程變得容易一些。創造下坡路，然後再推他們一把。把沿路的阻力都清除掉，設置大量路標，告訴他們目標已經愈來愈接近了。簡單的說，你可以打造出這條道路。」

──奇普．席斯與丹恩．席斯

【Key Thoughts】

“If you want people to change, you can provide clear direction or boost their motivation and determination. Alternatively, you can simply make the journey easier. Create a downhill slope and give them a push. Remove some friction from the trail. Scatter around lots of signs to tell them they’re getting close. In short, you can shape the path.”

– Chip Heath and Dan Heath