發現 Fact:
Accept the fact that we have to treat almost anybody as a volunteer.
接受這個事實，我們幾乎把任何人都視為志願者。
The computer is a moron.
電腦是個白痴。
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'
有些公司他們期待以安裝電腦，來減少僱用員工，他們已經意識到...現在反而需要更多，更昂貴的員工，這些員工的名字叫做 '操作員'(操作程序) 或 '規劃師'(程式)。
The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.
新的資訊科技...網路和電子郵件...幾乎已經消除了實體的通訊成本。
The most important thing in communication is hearing what isn't said.
在溝通上最重要的是去聽它不說的。
Rank does not confer privilege or give power. It imposes responsibility.
排名並不賦予特權或權力。而是責任。
學習 Learning:
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
現在，我們接受學習是一個終生的過程，如此才能跟上變化的事實。且最迫切的任務是教人們如何去學習。
In fact, that management has a need for advanced education - as well as for systematic manager development - means only that management today has become an institution of our society.
事實上，管理需要深入的研究學習-就像系統開發的經理一樣 - 意味著今日，管理在我們的社會上已成為一個研究機構。
知識 Knowledge:
A manager is responsible for the application and performance of knowledge.
經理對知識的應用和執行是要負責的。
When a subject becomes totally obsolete we make it a required course.
當一個科目已經變成完全過時，我們會把它列為必修課程。
Today knowledge has power. It controls access to opportunity and advancement.
今天，知識力量。它可以控制通往機會和進步的通道。
Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
知識必需得到改善，提出質疑，並不斷增加，否則會消失。
My greatest strength as a consultant is to be ignorant and ask a few questions.
身為顧問，我最大貢獻是無知地提了幾個問題。
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
行銷的目標在於了解客戶，有適合他的產品或服務，就有銷售力。
未來 Future:
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
試圖預測未來，就像在黑夜裡，把車開到沒有燈光的鄉間道路上，一路望著後車窗。
The only thing we know about the future is that it will be different.
我們唯一知道的未來是，它將與現在不同。
The best way to predict the future is to create it.
預測未來的最好的方法，就是創建它。
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.
我們可以肯定的說，或許有九成的可能性，一種新的行業即將誕生，而它與資訊會完全不相關。
商業 Business:
The purpose of business is to create and keep a customer.
商業其目的是增加與維持一個客戶。
Business, that's easily defined - it's other people's money.
商業，這是很容易界定的-它是別人的錢。
管理 Management:
Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
管理層對展現自己長處有所期望，卻出現相反的結果時，檢查這些決策，可知道他們在那裡需要改進，他們缺乏那些知識或資訊。
Management by objective works - if you know the objectives. Ninety percent of the time you don't.
目標管理是有用的-如果你知道目標的話。但百分之九十的時候你沒有。
Most of what we call management consists of making it difficult for people to get their work done.
大多數我們所說的管理，大都在於很難要人們去做他們的工作。
So much of what we call management consists in making it difficult for people to work.
我們太多所謂的管理，都包括要人們去做的難為。
What's measured improves.
用什麼來衡量改善。
效率 Efficiency:
Efficiency is doing better what is already being done.
效率就是把已經這樣在做的，把它做的更好。
There is nothing so useless as doing efficiently that which should not be done at all.
當有效能地去做不應該做的事時，不會做而無用的。
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
安靜思考來看有效的行動，從寧靜的反思往往會有更有效的行動。
The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.
不論生產東西為何，最有效的生產方式，就是盡量把有可能變成產品的多個行動，匯集在一個管理之下來進行。
決定 Decisions:
Making good decisions is a crucial skill at every level.
不管在任何層級，做出好的決定，都是至關重要的技能。
People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
人通常不願承擔一年會做錯兩大錯的風險。 而人卻常在承擔一年兩大錯誤的風險。
Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
大多數的討論決策，假如只有高層管理人員作出決定，或只由高級管理人員來決定事項。這是一個危險的錯誤。
領導 Leadership:
Management is doing things right; leadership is doing the right things.
管理只要把事做對，領導則要做對的事。
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
有效的領導不是靠演講或讓人喜歡聽講;領導的定義是結果而非屬性。
The productivity of work is not the responsibility of the worker but of the manager.
生產力的工作責任不是由工人負責，而是經理。
Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
當出現個人在重要的工作上表現不佳，讓同事無法容忍時，首長對於組織和他們的同事是有責任的。
No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
沒有一個機構只靠天才或超人來管理，能活得長久的。它必須是有組織的方式，由一般人在和睦相處的領導下組成。
實行 Do:
Never mind your happiness; do your duty.
別在意快樂或不快樂;盡您的責任。
Plans are only good intentions unless they immediately degenerate into hard work.
計劃只是美好的願望而已，除非計劃立即變成艱苦的工作。
Unless commitment is made, there are only promises and hopes... but no plans.
除非承擔義務的實行，否則只是承諾，希望... 不算是計劃。
創新 Change:
Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.
企業文化就像國家的文化一樣。從來不願試圖改變其中的任何一項。就你所知道的，嘗試，替換一項來做看看。
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
企業家總是尋找變化，對變化做出回應，利用它作為一個機會。
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
創新是創業家所擁有最明顯的工具。創新的行為，用新的辦法，以新的能力來創造財富。
彼得‧杜拉克(Peter F. Drucker)
Peter Ferdinand Drucker(彼得‧杜拉克)
現代管理學之父
1909~2005
www.druckerinstitute.com 1909年出生在奧地利維也納，父親是經濟學者、也是律師，母親為奧地利首位女性醫學家。彼得‧杜拉克專致於管理的領域，是作家(建立於廣泛實踐基礎之上的30餘部著作)(Writer)、管理顧問(Management Consultant)、以及大學教授(Professor)，為歷屆美國總統擔任顧問，被尊為大師中的大師，譽為「現代管理學之父」。預測知識經濟時代的到來，創造「知識工作者」(knowledge worker)一詞，對世人有卓越貢獻及深遠影響。逝於2005年，96歲。
8歲時，杜拉克（Peter F. Drucker）就認識了佛洛伊德（Sigmund Freud），他曾被那時61歲的佛洛伊德斷言：「將來或許會成為歐洲最偉大的人。」
註:佛洛伊德看小孩最準！
佛洛伊德(Sigmund Freud，1856年5月6日－1939年9月23日)，奧地利精神分析學家，猶太人。提出「潛意識」、「自我」、「本我」、「超我」、「伊底帕斯情結」、「性衝動」（Libido）等概念。被世人譽為「精神分析之父」。
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